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Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights

SS18 Fashion Week That Is Taking The Lead

Designer Fashion influences the retail landscape at a consumer level. Much like in the film The Devil Wears Prada, when the evil boss Miranda explains to her fashion-averse assistant Andy, how the very decisions they make in that room, flow all the way down to the very sweater she was wearing. The explanation she gave […]

on September 25, 2017

Einstein’s Theory Of Relativity & Fashion Business

Science is nothing but discovering the laws governing the real world. Einstein is one of the most celebrated and loved geniuses in the world of science and otherwise.  A close look at some of the scientific discoveries helps us discover some simple realities for life and business too. In this edit, we make an attempt […]

on July 29, 2017

Science Of Fashion And Goldilocks Principle – What’s Common?

Asking a question like “Why do we wear what we wear?”, normally results in “Look Good” and further probing leads to “Feel Good”. Although it is obvious that fashion helps in outwardly fulfilment, it helps as much, in fulfilling a fundamental emotional need with a larger life consequence. With over 1.7 trillion US$ in global market size, there […]

on July 12, 2017

The Myth Of ‘The Original’: How Everything Is A Remix

We all want our brands, our products and ourselves to be unique and differentiated. When we probe in detail, we lean towards being original in the eyes of our audience to create an authentic connection. The questions I have been asking myself. What is ‘Original’? What can we learn from the innovation success stories? How can we adopt the […]

on July 8, 2017

Dare To Zig When Everyone Else Zags

Some of the biggest breakthroughs in history have come from innovators implementing a contrarian approach. Leaders who have experienced the pinnacles of success have done dare to zig while everyone else zags. Doing the opposite, running toward the thing everyone is running from- is critical to stand out from the crowd. Most markets are flooded […]

on July 6, 2017

What Can Fashion Learn From Latency?

Most of my professional journey has been with offline Brands and Retailers except for the last few years in the digital world. My Eureka moment was when I was working in a technology company, and whenever we discussed something, it used to be called, App Version 1.1, Company Version 2.0, Strategy Ver 1.4. That’s when […]

on June 28, 2017

How To Beat The Potential Impact Of GST

It is that time of our journey now, similar to the excise duty introductions many years back when we all planned for the potential impact of excise balancing what is good for consumers and the company. In this note, we provide our perspective on how any fashion brand or retailer can beat the potential impact of GST. […]

on June 22, 2017

Confessions Of A Fashion Designer

We are happy to share a note received from a fashion designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just fashion designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, fashion […]

on June 15, 2017

Soaring Skirt Trends For SS17

Skirt trends have always been a wardrobe staple for women. And as trends keep evolving, the skirt trends too has seen various adaptations in silhouettes and patterns. The skirt is versatile and can be worn just as easily to a business meeting as to a brunch party. Pair it with a tee, classic aviators and […]

on January 16, 2017

Rising Playsuit, Jumpsuits And Romper Trends For SS17

We have already seen sustained popularity of rising jumpsuit, the playsuit and romper trends over the past few seasons internationally – and data shows that there is search intent for these products even for the upcoming spring-summer season. Jumpsuits and its high street replicas have become a regular at fashion weeks – but now it […]

on January 8, 2017

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