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Our Solutions

Consumer Intelligence Tool

Busting The Myth Behind Fashion Forecasting

Fashion forecasting agencies and so-called data-driven tools worldwide claim to deliver the best of trend insights. But is this enough? It’s crucial to draw the line between supply data and fashion demand data. Fashion forecasting and market fashion retail analytics were associated with expert opinion, in-stock data signals, and subjective market research from years. However, real consumer intelligence lies in objectively knowing what will work and what wouldn’t for your consumers. At Stylumia, we created a consumer intelligence tool that analyses consumer demand data using a proprietary AI-powered Demand-Sensing™ algorithm. We also look at what’s available for consumers, what is fast-moving and, more importantly, what is not selling, at color size level.

Consumer intelligence tool brings in the new award-winning approach of sensing consumer demand. We analyse millions of consumers’ voices to define consumer likes and dislikes for the present and the future. Using data on internet-scale, we cover brands, retailers and runways, relevant for your brand and prepare an appropriate fashion forecast for you. The tool uses the latest fashion forecasting methods to map new product introductions, pricing and discount movement, market positioning, promotional offers, and get up-to-date information on best sellers and laggards across your inspiration and competition. Using C.IT tool, one can instantly determine consumer buying behavior across markets, geographical regions, fashion retailers/brands, categories and styles/colours – enabled by our Demand-Science™ engine.

Benefits

Validate trends in a click using Consumer Intelligence tool

Coupled with our True-Demand™ AI engine, consumer intelligence tool ranks products on various success defining parameters like sell-through, sales velocity, revenue velocity generated and discounts. It enables instant validation of trends and gives you a competitive edge through increased speed to market development. In other words, the tool not only validates all your product ideas but also helps in assortment planning, validated by consumer demand and winning market trends.

A win-win situation for fashion brands and their consumers

Fashion forecasting driven by consumer intelligence will help you spot winning ideas 10x times faster than the speed of current trend research methodologies. Consumer Intelligence Tool Filter enables you to see data of winning colors, prints, patterns, styles, fabric trends, etc. You can get insights on your target consumers' purchasing process and the key touchpoints to focus on. You can easily filter information relevant to your target market by using a fashion forecasting tool that provides insights about consumer acceptance trends over time. You can easily curate mood boards for winning styles from across brands and retailers across the world from luxury to value and millions of SKUs across countries in minutes.

Assortment optimization using Consumer Intelligence Tool

Understanding consumers' buying behavior becomes tricky with so many options available in the market. Consumer Intelligence Tool helps you understand consumer insights and enables you to lay an effective assortment planning strategy keeping in mind categories, sub-categories, trends, price points and much more for your target market. Fashion forecasting powered by consumer intelligence helps you identify opportunities and winning product ideas so that you are just a click away from making informed market entry decisions.

Relevant for Designers, Buyers, Consumer Insights, Manufacturers, Merchandisers
Want to know how?

Our Solutions

Consumer Intelligence Tool

Busting The Myth Behind Fashion Forecasting

Fashion forecasting agencies and so-called data-driven tools worldwide claim to deliver the best of trend insights. But is this enough? It’s crucial to draw the line between supply data and fashion demand data. Fashion forecasting and market fashion retail analytics were associated with expert opinion, in-stock data signals, and subjective market research from years. However, real consumer intelligence lies in objectively knowing what will work and what wouldn’t for your consumers. At Stylumia, we created a consumer intelligence tool that analyses consumer demand data using a proprietary AI-powered Demand-Sensing™ algorithm. We also look at what’s available for consumers, what is fast-moving and, more importantly, what is not selling, at color size level.

Consumer intelligence tool brings in the new award-winning approach of sensing consumer demand. We analyse millions of consumers’ voices to define consumer likes and dislikes for the present and the future. Using data on internet-scale, we cover brands, retailers and runways, relevant for your brand and prepare an appropriate fashion forecast for you. The tool uses the latest fashion forecasting methods to map new product introductions, pricing and discount movement, market positioning, promotional offers, and get up-to-date information on best sellers and laggards across your inspiration and competition. Using C.IT tool, one can instantly determine consumer buying behavior across markets, geographical regions, fashion retailers/brands, categories and styles/colours – enabled by our Demand-Science™ engine.

Benefits

Validate trends in a click using Consumer Intelligence tool

Coupled with our True-Demand™ AI engine, consumer intelligence tool ranks products on various success defining parameters like sell-through, sales velocity, revenue velocity generated and discounts. It enables instant validation of trends and gives you a competitive edge through increased speed to market development. In other words, the tool not only validates all your product ideas but also helps in assortment planning, validated by consumer demand and winning market trends.

A win-win situation for fashion brands and their consumers

Fashion forecasting driven by consumer intelligence will help you spot winning ideas 10x times faster than the speed of current trend research methodologies. Consumer Intelligence Tool Filter enables you to see data of winning colors, prints, patterns, styles, fabric trends, etc. You can get insights on your target consumers' purchasing process and the key touchpoints to focus on. You can easily filter information relevant to your target market by using a fashion forecasting tool that provides insights about consumer acceptance trends over time. You can easily curate mood boards for winning styles from across brands and retailers across the world from luxury to value and millions of SKUs across countries in minutes.

Assortment optimization using Consumer Intelligence Tool

Understanding consumers' buying behavior becomes tricky with so many options available in the market. Consumer Intelligence Tool helps you understand consumer insights and enables you to lay an effective assortment planning strategy keeping in mind categories, sub-categories, trends, price points and much more for your target market. Fashion forecasting powered by consumer intelligence helps you identify opportunities and winning product ideas so that you are just a click away from making informed market entry decisions.

Relevant for Designers, Buyers, Consumer Insights, Manufacturers, Merchandisers
Want to know how?