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Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights

The “End of Trend Forecasting”, Without Measurement

Why should there be an “end of trend forecasting“? A quick google search on “trend forecasting accuracy” returns no relevant results (the hyperlink takes you to the search results). This is revealing and has huge consequences on the economic and environmental sustainability of the fashion and retail industry. What we can not measure, we can […]

on August 2, 2021

India Colour Trends Discussion | In Partnership With Pantone

Colour is one of the fundamental attributes of fashion products. Getting it right is super-critical to success. In our prediction models, we have seen colour as an attribute that contributes to roughly one-third of a product’s success. Stylumia’s consumer intelligence tool provides micro and macro color trends at Geo-level. This edit is about the event […]

on July 26, 2021

How to transform the fitness of your fashion brand?

Like human fitness, the fitness of your fashion brand depends on building a healthy habit. As leaders, one of the biggest challenges you would be facing is effecting change. It is not having great ideas that matter but adopting them. It is not about having new tools, software, but adopting them. Adoption is the key […]

on July 21, 2021

Backcasting, A Way To Accomplish Your Mars-shots

For many of us, planning for the future is forecasting. Forecasting is a review of the current and past and extrapolating a future. In our personal lives too, we let our current skills drive our future vision. Forecasting takes all the current biases into account. Backcasting shifts the script. Instead of forecasting the future, backcasting […]

on July 6, 2021

A Fundamental Flaw In Fashion Markdown Management

The fashion business is lost by what it does not sell than what it sells. Markdowns are a result of overbuys, wrong buys, or mismatch in distribution. Markdowns are also the highest cost element in any fashion profit and loss statement. Fashion retailers spend over US$ 1 trillion annually in markdowns in in-season and end-of-season […]

on June 21, 2021

Well Bought Is Half Sold | Second-Level Thinking

Well bought is half sold. This is very true in the world of investing and also in the fashion business. Fashion buying is akin to hedge fund investing. We wrote an article on “Fashion Buyers Are Hedge Fund Managers” a while back. In this edit, we look deeper into what kind of thinking is required […]

on June 14, 2021

Fashion Allocation Optimization | Learning From Bees

In fashion retail, allocating or distributing products to various stores/channels is an important and challenging task. The importance of fashion allocation optimization is crucial in a multi-store and multi-product environment. In addition, demand uncertainties combined with the business constraints of inventory, store parameters, etc. make the problem challenging. Above all, the goal is to ensure […]

on June 6, 2021

A Must Avoid Obsession In Fashion Retail

All key transformations in human evolution happened always through intelligence. Intelligence comes with observation at the fundamental level. That is “first principles“. A living example of first principles is Elon Musk. You can check out his view on the first principles here. One of the first principles in business is to focus on customers. But […]

on May 30, 2021

Protected: Prepare For AW21 & Beyond | Covid Prediction Model For Fashion

There is no excerpt because this is a protected post.

on May 23, 2021

Need To Shift Fashion Retail Mental Models

Mental models are blueprints to help make decisions faster and better. We can make significant progress using knowledge and models from across disciplines. Charlie Munger (works by the side of Warren Buffet, Vice Chairman of Berkshire Hathaway) articulates this clearly in his commencement speech at USC. In this edit, we look at how we can […]

on May 17, 2021

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