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Blog

Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights

Brat vs Demure: The Ultimate Trend Face-off

| 4 min read In the fast-paced world of fashion, trends come and go, but two are currently stealing the spotlight: the brat and the anti-brat, or as Jools Lebron likes to call it, the “demure.” Although these trends have reached saturation on social media, they’re still alive and kicking in the fashion scene. For brands and retailers, they […]

on September 24, 2024

Case Study: AI Strategies to Create More Hero Products

| 4 min read Executive Summary In an innovative move away from traditional market expansion strategies, a leading women’s wear brand sought to escalate its growth not by increasing product selection but by amplifying its ‘hero products’. These products, known for outsailing others by 10 to 20 times, represent significant business potential. Facing the limitations of conventional market insight […]

on June 9, 2024

Adaptive Retail Growth Strategy Framework

| 6 min read Understanding the Adaptive Retail Landscape In today’s volatile marketplace, consumer preferences and needs evolve at an unprecedented pace, necessitating a responsive and proactive approach from retailers and brands alike. To not only survive but thrive, it is crucial for businesses to not just understand but consistently exceed consumer expectations. This dynamic adaptation is the cornerstone […]

on June 9, 2024

Ultimate Playbook for Maximizing ROI In Tech Deployment

| 2 min read Introduction In today’s rapidly evolving technological landscape, success hinges significantly on the strategic intent and implementation of technology solutions. Our Playbook for Maximizing ROI in Tech deployments begins with a united front between business and technology teams, ensuring strategic alignment from the start. Key Elements for Success Strategic Alignment and Kickoff The journey to high […]

on June 8, 2024

OutRetail: Retail Decision Sprint – A Key Strategic Advantage

| 3 min read In today’s dynamic retail environment, characterized by rapid shifts in consumer behavior and market dynamics, traditional decision-making models fall short of addressing the complexities businesses face. This necessitates a radical approach known as the Retail Decision Sprint. Inspired by Atif Rafiq’s insights on modern problem-solving and Daniel Kahneman’s exploration of human cognition in “Thinking, Fast […]

on March 17, 2024

OutRetail: Mastering Market Dynamics with AI, A Unified Strategy for Brands and Retail

| 3 min read In the fast-evolving retail environment, mastering market dynamics stands as a cornerstone for navigating the turbulent waters of ever-changing consumer preferences and trends. The intriguing concepts of entropy from both thermodynamics and information theory offer a fresh lens through which brands and retailers can strategize across diverse sectors such as fashion, home, electronics, and consumer […]

on March 16, 2024

The Sneaker Recipe: Crafting Style, Silhouette, and Fabric in the US Market 2023

| 4 min read Delve into the pulse of sneaker culture in the US market, where winning attributes reign supreme. Fabric, silhouette, style, and price points intertwine to define the very essence of sought-after sneakers. Join us as we dissect the intricacies of materials, decode the diversity of silhouettes, and unravel the styles that captivate American sneaker aficionados. From […]

on November 23, 2023

OutRetail: Busting The 3 Myths on eCommerce Intelligence

| 2 min read Introduction ‘OutRetail’ is reshaping the retail industry, challenging conventional beliefs about ecommerce intelligence. This blog aims to debunk three widespread myths and reveal the true impact of e-commerce data across retail channels. Myth 1: E-commerce Data is Relevant for E-commerce Only Expanding Beyond Online Channels eCommerce intelligence, often pigeonholed as useful solely for online sales, […]

on November 20, 2023

Gen-Z Style Signals: Men’s Fashion Trend Analysis

| 4 min read In the world of fashion, change is the only constant, and the pace at which trends emerge and evolve can leave even the most seasoned fashion enthusiasts in awe. In this blog, we’ll delve into the rapid, dynamic world of quick trends in menswear, with a focus on the latest insights that resonate particularly with […]

on September 29, 2023

The Barbiecore Phenomenon Unpacked

| 5 min read In the ever-evolving world of fashion, cultural influences often play a significant role in shaping trends that captivate consumers’ imaginations and wardrobes. One such cultural phenomenon that left an indelible mark on the fashion landscape was the release of the Barbie movie. This cinematic creation not only rekindled the beloved childhood memories of many but […]

on September 14, 2023

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