Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Consumer Willingness to Pay for Kitten Heels: A Guide to Pricing
| 7 min read Key Takeaways The re-emergence of kitten heels as a trend caught the attention of many when launched by aspirational luxury brands on the runway. The kitten heel trend has evidently trickled down from the runway to retail. While demand in luxury retail peaked in Spring 2022, mainstream retail picked up the trend only later on […]
Consumer Response to Utility Wear in US and UK Markets
| 7 min read Glamorous Cargos: A Utilitarian Comeback to Meet the need for Pockets Cargo pants have made a notable comeback in the form of utility wear, as GenZ embraces the 90s and Y2K trends. This renewed interest in utility wear-led trends is partly due to the demand for pockets among women. The following edit explores cargo trends […]
How To Win Digital Consumers Through Inflationary Times
| 16 min read This is a talk by our Founder & CEO at a global event on How to win digital consumers through inflationary times. Please find below the video recording and full transcript. Here is the full transcript Ganesh Subramanian, Economy and Need To Win Digital Consumers First things first. Is recession going to come or is […]
[TEDX Talk] Escaping Fashion’s Death Valley | A New Way To Predict New Product Success
| 9 min read We gave a TEDx talk organised by NIFT, Bangalore, India. This talk addresses the quantum of wastage in the fashion industry, what is causing it and solutions. Here is the TEDx video and the full transcript. Full Transcript “Hi Everyone! With over 20 years of experience in building product ranges for global and Indian fashion […]
Win During Inflation: Be Laser-Sharp and Rationalise Assortment
| 2 min read Discretionary spending by consumers is going down with inflation. This is making retailers exit irrelevant items/ products. Leading retailers like Walmart and Target are exiting items. Here is an interview by CNBC with Kohl’s CEO Michelle Gass. With our industry exposure and global connections, what we see as a trend is brands and retailers are […]
[Trend] Consumer Response To Inflationary Pricing
| 4 min read The recent global economic outlook by KPMG (read the detailed report by country here) forecasts, a) Russia-Ukraine war to lower global growth prospects and increase inflationary pressures b) Central banks’ change in policy stance could add to market volatility c) Ongoing geopolitical uncertainties could see further disruptions to production and trade Under these conditions, we […]
Trend: Product-Centric to Consumer-Centric Merchandising
| 3 min read Retail businesses are used to merchandising processes which are product-centric. The process starts with the category and ends with the consumer. With consumer demand patterns changing constantly, there needs a fundamental shift from product-centric to consumer-centric merchandising. This is a trend as published by Gartner. This trend is well articulated by Robert Hetu of Gartner, […]
[Podcast] How Fashion Brands Can Use Inflation As An Exciting Opportunity
| < 1 min read In this podcast, we share a proven way of how fashion brands can use inflation as an exciting opportunity. Inflation globally is skyrocketing and beating 30-year records. Inflation fundamentally reduces the propensity to purchase by the consumer. The fashion businesses being discretionary will get impacted. In this episode we cover, a) What is inflation?b) What […]
Narrow Your Aperture for Fashion’s Biggest Leverage
| 3 min read Fashion’s biggest leverage should be obvious to everyone but is strangely not so. Markdowns (in particular the cause of it) which are leveraged to increase sales are rarely focussed on. The important reason to focus on markdowns is that they come with very high costs to the company. The markdown cost is higher than any […]
Fashion’s New Rules
| 4 min read Fashion’s new rules are in play. The old ways won’t work effectively with the new rules. Who decides how we dress, what we wear and also identify ourselves through clothing? Do we decide this ourselves? or the people around us both physically and digitally? Those who pass by in the street, our followers in Instagram […]
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