Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Can Fashion Industry Prevent Climate Disaster?
| 5 min read The recent IPCC (Intergovernmental Panel on Climate Change) is projecting a code red for humanity. This edit is to see some of the facts from the report. In addition, take a look at what actions can we take to prevent climate disaster. The week of September 20-26 was Climate week and is a great reminder […]
How To Achieve Maximum Return On Fashion AI Projects
| 4 min read Return on fashion AI projects that you undertake is more critical now than ever. A recent study by Thomas H. Davenport (President’s Distinguished Professor of Information Technology and Management at Babson College, a visiting professor at Oxford’s Saïd Business School, and a fellow of the MIT Initiative on the Digital Economy) suggests a six-pronged approach […]
3 A’s Of Winning In D2C Business
| 3 min read We are all in an age of two-way conversation with consumers. Make and sell one way without a dynamic interaction with feedback will cause huge damage to the business. Before we get into winning in the D2C (Direct To Consumer) business, good to understand what is not D2C business mindset? D2C is a mindset and […]
Conversation On Fashion Forecasting Using AI With Intel
| 6 min read Recently Sharath Puranik, our head of technology and data science had a conversation with Intel on fashion forecasting using AI. The podcast talks about how we collaborated with Intel to augment the performance of the AI algorithms. Here is the podcast and the transcript of the same. “Fashion Forecasting Using AI” Podcast Transcript Jake Smith: […]
The “End of Trend Forecasting”, Without Measurement
| 3 min read Why should there be an “end of trend forecasting“? A quick google search on “trend forecasting accuracy” returns no relevant results (the hyperlink takes you to the search results). This is revealing and has huge consequences on the economic and environmental sustainability of the fashion and retail industry. What we can not measure, we can […]
India Colour Trends Discussion | In Partnership With Pantone
| 2 min read Colour is one of the fundamental attributes of fashion products. Getting it right is super-critical to success. In our prediction models, we have seen colour as an attribute that contributes to roughly one-third of a product’s success. Stylumia’s consumer intelligence tool provides micro and macro color trends at Geo-level. This edit is about the event […]
How To Transform The Fitness Of Your Fashion Brand?
| 3 min read Like human fitness, the fitness of your fashion brand depends on building a healthy habit. As leaders, one of the biggest challenges you would be facing is effecting change. It is not having great ideas that matter but adopting them. It is not about having new tools, software, but adopting them. Adoption is the key […]
Backcasting, A Way To Accomplish Your Mars-shots
| 3 min read For many of us, planning for the future is forecasting. Forecasting is a review of the current and past and extrapolating a future. In our personal lives too, we let our current skills drive our future vision. Forecasting takes all the current biases into account. Backcasting shifts the script. Instead of forecasting the future, backcasting […]
A Fundamental Flaw In Fashion Markdown Management
| 3 min read The fashion business is lost by what it does not sell than what it sells. Markdowns are a result of overbuys, wrong buys, or mismatch in distribution. Markdowns are also the highest cost element in any fashion profit and loss statement. Fashion retailers spend over US$ 1 trillion annually in markdowns in in-season and end-of-season […]
Well Bought Is Half Sold | Second-Level Thinking
| 4 min read Well bought is half sold. This is very true in the world of investing and also in the fashion business. Fashion buying is akin to hedge fund investing. We wrote an article on “Fashion Buyers Are Hedge Fund Managers” a while back. In this edit, we look deeper into what kind of thinking is required […]
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