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Shine and Shimmer: 2023 Jewelry Trends in the US

| 5 min read

Key Takeaways:

  • 2023 jewelry trends in the US have shown a dynamic shift in consumer preferences amidst changing economic landscapes. Economic uncertainty has led to a decline in demand for precious stones and traditional precious metals.
  • Celebrities and socialites continue to inspire and drive aspirational desires for luxury jewelry through their extravagant displays.
  • Brands like Bulgari and Chopard have leveraged celebrity endorsements and innovative campaigns to remain influential in the market. 
  • The rise of semi-precious stones like Garnet and Cubic Zirconia, as well as the surging popularity of Quartz, which offers a diamond-like sparkle at a more affordable price; thus capturing the hearts of gemstone enthusiasts. 
  • The allure of fine jewelry as an expression of style and individuality continues to shine brightly. It resonates with consumers seeking a touch of elegance and beauty in their lives.


Delving into the ever-evolving world of Jewelry, it becomes evident that 2023 holds captivating trends for gemstone enthusiasts. Amidst changing economic landscapes, consumer preferences have shifted towards elegant yet affordable choices.

While jewels are timeless and hold sentimental value beyond economic fluctuations, their allure can be overshadowed during periods of uncertainty. Economic instability often prompts consumers to prioritize financial security, leading to reduced spending on luxury items like jewelry. In these times, people tend to be cautious about tying up their money in assets that may depreciate. They instead focus on more practical or stable investments. As disposable incomes shrink and the fear of an unpredictable future looms large, luxury purchases take a back seat, and the jewelry industry faces the challenge of adapting to changing consumer behaviors.

According to Forbes, in times of economic hardship, such as the 2008/2009 recession, consumers tend to reduce spending on non-essential items. Jewelry, being a one such discretionary purchase, experienced a significant decline. Therefore, declining from its peak in 2007 to its lowest point in 2009, jewelry spending plummeted by 14%. 

In 2023, one of the largest luxury retailers in the US showcases a 35.75% decline in demand for precious stones; 25% plummet in demand specifically for 100% pure diamonds.

Decline to Desire:

However, Such times do not stop celebrities and socialites from showcasing extravagant pieces at public events and on social media. They partner with influential brands that are keen on marketing their products and gaining visibility; quickly capturing the public’s attention, inspiring aspirations among the mass market. Fast fashion brands take note, creating affordable versions of popular styles, allowing people to emulate the looks of their favorite stars. Media coverage further amplifies the influence, thus defining 2023 Jewelry trends. 

The Bulgari Brand Campaign – 2023

Bulgari Jewelry
Source: Bulgari Instagram

Bulgari lead one such campaign in 2023; a stunning blend of classic and modern jewelry designs, donned by the radiant presence of four celebrities: Zendaya, Anne Hathaway, Priyanka Chopra Jonas, and BLACKPINK’s Lisa. This campaign is an ode to “unexpected wonders.”

The collection features an array of exquisite gemstones, each piece a masterpiece in its own right. One such piece was the Serpenti Misteriosi necklace, crafted with white gold and dazzling pavé diamonds that captivates with its sparkling grid pattern.

This visually enchanting campaign is sure to enrapture enthusiasts of luxury and beauty alike, while also emphasizing the influential role of jewelry in expressing one’s individual style. As we embrace the trends of 2023, Bulgari reminds us that the allure of exceptional craftsmanship and design knows no bounds.

From the Aisle to Barbie Style – Statement Jewelry

American socialite and model – Sofia Richie’s luxurious wedding was a dazzling affair that featured timeless jewelry. Her sister Nicole, the maid of honor accessorized her black Tom Ford gown with $100,000 worth of 18k gold drop diamond earrings and a $200,000 diamond bracelet. A-list guests like Cameron Diaz and Paris Hilton added to the opulence with their high-quality jewelry, including diamond necklaces, earrings, and statement pieces like Chopard watches and Cartier bracelets. The entire display of jewelry reflected the wealth and status of those in attendance.

On the other hand, taking advantage of the Barbie fever, brand promotions reached new heights with the help of Margot Robbie, who graced the cover of Vogue wearing a Chopard Haute Joaillerie earring. The exquisite earring, part of Chopard’s Happy Hearts collection, featured a combination of pink gold and diamonds, accentuated by a pear-shaped diamond at its center. All the jewelry showcased for the shoot was masterfully set in elegant white gold. Valued at over $2 million, this luxurious jewelry selection captured hearts and attention alike.

US Brand Distribution – USA

The landscape of jewelry distribution in the US highlights a symbiotic relationship between celebrity influence and brand accessibility. As more consumers are drawn to the glamor and sophistication represented by their favorite stars, jewelry brands that capitalize on this interest by strategically expanding their distribution networks succeed in the market.

2023 Jewelry Trends - Brand Distribution
Brand Distribution

While the demand for precious gemstones has declined, certain semi-precious stones like Garnet and Cubic Zirconia have seen an increase of about 33%. Additionally, Lapis Lazuli and 100% Opal have experienced a demand growth of around 17%. Precious metals, such as 100% Gold and 100% Silver, have witnessed a significant decrease in demand. However, there has been a rise in the demand for recycled gold by 15%, followed by platinum showcasing a demand growth of 12.5%.

Surpassing all others, 100% Quartz stands out with an impressive 44% surge in demand, likely attributed to its striking resemblance to diamonds. When cut and polished, Quartz creates a sparkling appearance akin to diamonds. This makes it an appealing choice for those seeking a diamond-like look at a more affordable price. Its increasing popularity in jewelry can also be credited to several other factors. The rise of minimalist jewelry trends has propelled Quartz’s appeal, as it lends itself well to creating simple yet elegant pieces. Lastly, the increased availability of Quartz in recent years has made it more accessible and affordable to consumers; thus contributing to its growing demand.

About Stylumia

Stylumia is a cutting-edge platform that provides fashion brands & retailers, with consumer intelligence, enabling them to make informed decisions. By offering real-time data and competitor analysis, Stylumia helps brands optimize their buying and stocking strategies. This results in increased sales margins and improved revenue and profit. 

Trusted by leading Fortune 500 companies, Stylumia empowers Buyers, Merchandisers, and Designers to conduct comprehensive market and competitor analysis. Additionally, various dimensions such as assortment, price, discount, category, color, size, options, and strategy are considered.

With Stylumia, retailers can seize lucrative opportunities and drive their businesses toward greater profitability. In short, say goodbye to missed opportunities and hello to greater profitability with Stylumia!

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