Key Trends 2020: A New Decade Of Possibilities

In this edit, we will take you through the key trends 2020.

READY TO GO?

2020 ALREADY?

BIGGEST SURPRISES OF LAST DECADE

#1 Protests are the new brunches

#2 Access Over Ownership – Sharing Economy

#3 Look East for Innovation

#4 Static to Paid Streaming Content

#5 We need to educate our consumers on Sustainability

You would like to kick off next decade on the right path and rather not let 2020 bite you from behind

MACRO KEY TRENDS 2020 

KEY TRENDS 2020

#1 Wellbeing:

Wellness market growing twice that of global economy, going from fringe to mainstream

#2 Transparency:

A transparency revolution with the declining trust in institutions, Fromm black box to glass box

#3 Eco & Ethics:

Eco consumption is moving from status to shame

#4 Technology:

Automation, Efficiency and Experience, a new frontier for every brand

#5 Changing Lives: 

Beyond Demographics, Gender, People construct their identities as a reflection of their true selves

New trends emerge as change unlocks new ways to serve existing human needs.