Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Dare to Zig when everyone else Zags
Some of the biggest breakthroughs in history have come from innovators implementing a contrarian approach. Leaders who have experienced the pinnacles of success have dared to zig while everyone else zags. Doing the opposite, running toward the thing everyone is running from- is critical to stand out from the crowd. Most markets are flooded with me-toos and wannabies. This […]
What Can Fashion Learn From The Digital World?
Most of my professional journey has been with offline Brands and Retailers except for last few years in the digital world. My Eureka moment was when I was working in a technology company, and whenever we discussed something, it used to be called, App Version 1.1, Company Version 2.0, Strategy Ver 1.4. That’s when it […]
How to beat the potential impact of GST
It is that time of our journey now, similar to the excise duty introductions many years back when we all planned for potential impact of excise balancing what is good for consumers and the company. In this note, we provide our perspective on how any fashion brand or retailer can beat the potential impact of GST. In […]
Confessions of a Designer
We are happy to share a note received from a designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, designers like me […]
Summer 2017 and Beyond: Shorts that are sure shot
‘Short’- as in garment, in India, carries a seasonal perception owing to its comfort and casual silhouette suitable for warmer months of the year. This would be true till Mid 2014, not anymore! Take a peek at the history of shorts, through the consumer lens: Summers i.e. April to May 2015 is when the first […]
Jazz Up with Kurtis this Summer
While it’s been a woman’s wardrobe staple for ages, the best part about the humble Kurta is how it constantly reinvents itself to blend in with the times. A perennial ethnic favourite, trends suggest longstanding styles such as the Anarkalis, definitely on a slow down for SS2017, with Straight and A-line silhouettes in medium to […]
Soaring skirt trends for SS-17
Skirts have always been a wardrobe staple for women. And as trends keep evolving, the skirt too has seen various adaptations in silhouettes and patterns. The skirt is versatile and can be worn just as easily to a business meeting as to a brunch party. Pair it with a tee, classic aviators and sneakers or […]
Rising Romper,Playsuit & Jumpsuits for SS 2017
We have already seen a sustained rise in the popularity of the jumpsuit, playsuit and romper over the past few seasons internationally – and data shows that there is search intent for these products even for the upcoming spring-summer season. Jumpsuits and it’s high street replicas have become a regular at fashion weeks – but now […]
Top trending T-Shirts & Polo for Spring 17
From the beginning, wardrobe staples have been a pillar of menswear fashion world…i.e, the selection of ‘elevated basics’ that any dude can carry through seasonal twists. Knitted T-shirts and Polo shirts constitute these all-time, must-have product categories. For a long time, Manhattan was the epicenter of all creative thought. But as menswear has grown less […]
Sought after Men Shirts for Spring 2017
In the business of Menswear fashion, seasonal shifts are a fraction of the pace of Womenswear. Simple silhouettes makes transition more subtle. For eg. SS16’s Flat collar Cuban shirts, reinterpreted as printed resort shirts, are still a key item for SS’17. But that’s not to say that every season doesn’t introduce freshness by way of […]
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