A9, like google search, is a continuously evolving algorithm but the fundamentals remain consistent. Two key fundamentals are,
a) Relevance: Amazon shows the most relevant products to the user query and
b) Performance: If a product has a good or high sales record, it will be ranked at the top in the Amazon search results.
Now that you know what all go into the algorithm, as a seller, what can you do improve the odds of winning?
# How To Transform The Odds Of Winning?
Please note all the factors in the above diagram (both direct and indirect) are relative to the market. Without you understanding your relative stand and what makes some products win and some do not, you will be simply experimenting and may be wasting time and scarce resources. It is humanly not possible to take decisions by observing manually that to snapshots of the retailer.
The solution here is to use technology to understand the market around your propositions and relative to your brand.
In fashion and lifestyle business, there is one more complication. Looking at what is happening in a platform may not necessarily give you inputs to win in that market as consumers are constantly getting updated with trends from all over the world. In other words, winning in AMAZON in fashion and lifestyle needs a constant update of,
1. What is winning in AMAZON in your target market?
2. What is winning in the inspirational global market relevant to your proposition?
Stylumia‘s Market Intelligence Solution (MIT) is designed to provide you necessary insights from (1) and (2) relevant to your proposition and target market in near-real-time fashion. This enables you to be on the ball with your customers and do not miss Relevance and constantly impact Performance. Our clients cut across brands, retailers, exporters, manufacturers, private label sellers use Stylumia MIT to make informed decisions on product, imagery, content to delight their consumers and increase their revenue upwards of 30-60% and becoming priority sellers with the retailer.