Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
How To Beat The Potential Impact Of GST
| 3 min read It is that time of our journey now, similar to the excise duty introductions many years back when we all planned for the potential impact of excise balancing what is good for consumers and the company. In this note, we provide our perspective on how any fashion brand or retailer can beat the potential impact of GST. […]
Confessions Of A Fashion Designer
| 2 min read We are happy to share a note received from a fashion designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just fashion designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, fashion […]
Soaring Skirt Trends For SS17
| 5 min read Skirt trends have always been a wardrobe staple for women. And as trends keep evolving, the skirt trends too has seen various adaptations in silhouettes and patterns. The skirt is versatile and can be worn just as easily to a business meeting as to a brunch party. Pair it with a tee, classic aviators and […]
Rising Playsuit, Jumpsuits And Romper Trends For SS17
| 5 min read We have already seen sustained popularity of rising jumpsuit, the playsuit and romper trends over the past few seasons internationally – and data shows that there is search intent for these products even for the upcoming spring-summer season. Jumpsuits and its high street replicas have become a regular at fashion weeks – but now it […]
Top Polo And T-Shirt Trends For SS17
| 5 min read From the beginning, wardrobe staples have been a pillar of the menswear fashion world…i.e, the selection of ‘elevated basics’ that any dude can carry through seasonal twists. Knitted T-shirt trends and Polo shirt trends constitute these all-time, must-have product categories. For a long time, Manhattan was the epicentre of all creative thought. But as menswear […]
Sought After Men Casual Shirts For SS17
| 5 min read In the business of Menswear fashion, seasonal shifts are a fraction of the pace of Womenswear. Simple silhouettes make the transition more subtle. For eg. SS16’s Flat collar Cuban casual shirts, reinterpreted as printed resort shirts, are still a key item for SS’17. But that’s not to say that every season doesn’t introduce freshness by […]
Racing Away This Season Is The Biker Jeans For Men
| 4 min read The moto biker jeans for men have long been considered a key player in every bike rider casual arsenal. And given the effortless cool that these jeans lend to an outfit, it’s not hard to validate. But rather than going down the traditional biker route, cut a contemporary path and wear yours over a casual […]
Floral Prints Stay Bold Despite The Monsoons
| 3 min read Even last year this time, high street fashion brands across the globe (Zara, H&M, Topshop, Forever 21), were using separates and dresses in ditsy floral prints on their window mannequins. Two seasons hence, the ditsy print seems to be a thing of the past. It has made way for big, bold, graphic florals, placement florals, […]
How Long The Joggers Trend Will Last?
| 5 min read If you would remember, as kids many used to cinch their pants with rubber bands so that they did not step on their jeans. Probably that marked the beginning of this new silhouette which is widely talked about. This edit looks at what consumers are loving in joggers trend internationally, in social, in India, and […]
Off-Shoulder Dresses Off The Racks
| 3 min read The off-shoulder dress trend, in effect, has existed since the mid-1800s with the queens in the Victorian era popularizing the silhouette. There was no Instagram or Pinterest to validate the popularity of the trend back then, but things have changed two centuries since. Today, when off-shoulder dresses are back in vogue, netizens across the world […]
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