| 2 min readWe are happy to share a note received from a fashion designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just fashion designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, fashion […]

| 5 min readSkirt trends have always been a wardrobe staple for women. And as trends keep evolving, the skirt trends too has seen various adaptations in silhouettes and patterns. The skirt is versatile and can be worn just as easily to a business meeting as to a brunch party. Pair it with a tee, classic aviators and […]

| 5 min readWe have already seen sustained popularity of rising jumpsuit, the playsuit and romper trends over the past few seasons internationally – and data shows that there is search intent for these products even for the upcoming spring-summer season. Jumpsuits and its high street replicas have become a regular at fashion weeks – but now it […]

| 5 min readFrom the beginning, wardrobe staples have been a pillar of the menswear fashion world…i.e, the selection of ‘elevated basics’ that any dude can carry through seasonal twists. Knitted T-shirt trends and Polo shirt trends constitute these all-time, must-have product categories. For a long time, Manhattan was the epicentre of all creative thought. But as menswear […]

| 5 min readIn the business of Menswear fashion, seasonal shifts are a fraction of the pace of Womenswear. Simple silhouettes make the transition more subtle. For eg. SS16’s Flat collar Cuban casual shirts, reinterpreted as printed resort shirts, are still a key item for SS’17. But that’s not to say that every season doesn’t introduce freshness by […]