| 5 min read From the beginning, wardrobe staples have been a pillar of the menswear fashion world…i.e, the selection of ‘elevated basics’ that any dude can carry through seasonal twists. Knitted T-shirt trends and Polo shirt trends constitute these all-time, must-have product categories. For a long time, Manhattan was the epicentre of all creative thought. But as menswear […]

| 5 min read In the business of Menswear fashion, seasonal shifts are a fraction of the pace of Womenswear. Simple silhouettes make the transition more subtle. For eg. SS16’s Flat collar Cuban casual shirts, reinterpreted as printed resort shirts, are still a key item for SS’17. But that’s not to say that every season doesn’t introduce freshness by […]

| 5 min read If you would remember, as kids many used to cinch their pants with rubber bands so that they did not step on their jeans. Probably that marked the beginning of this new silhouette which is widely talked about. This edit looks at what consumers are loving in joggers trend internationally, in social, in India, and […]

| 4 min read With the athleisure trend that gripped fashion in Fall Winter 2013 showing no signs of waning, the humble sneakers trends have not only gained major fashion credit but have also emerged as the single most important category in footwear for men and women. The google search index for sneakers trends has quadrupled between 2012 and […]