Fashion forecasting agencies and so-called data-driven tools worldwide claim to deliver the best of trend insights. But is this enough? It’s crucial to draw the line between supply data and fashion demand data. Fashion forecasting and market fashion retail analytics were associated with expert opinion, in-stock data signals, and subjective market research from years. However, real consumer intelligence lies in objectively knowing what will work and what wouldn’t for your consumers. At Stylumia, we created a consumer intelligence tool that analyses consumer demand data using a proprietary AI-powered Demand Sensing algorithm. We also look at what’s available for consumers, fast-moving, and, more importantly, what is not selling at color size level for assortment planning. 

Consumer intelligence tool brings in the new award-winning approach of sensing consumer demand. We analyze millions of consumers’ voices to define consumer likes and dislikes for the present and the future with our consumer intelligence tool. Using data on an internet scale, we cover brands, retailers, and runways relevant to your fashion brand and prepare an appropriate fashion forecasting guide for you. The AI technology uses the latest fashion forecasting methods to map new product introductions, pricing and discount movement, market positioning, promotional offers, and get up-to-date information on best sellers and laggards across your inspiration and competition. Using the Consumer Intelligence tool, one can instantly determine consumer buying behavior across markets, geographical regions, fashion retailers/brands, categories, and styles/colors – enabled by our Demand Science® engine.