facebook Created with Sketch. instagram Created with Sketch. linkedin Created with Sketch. twitter Created with Sketch.

What Can Fashion Learn From Latency?

| 3 min read

Most of my professional journey has been with offline Brands and Retailers except for the last few years in the digital world.

My Eureka moment was when I was working in a technology company, and whenever we discussed something, it used to be called, App Version 1.1, Company Version 2.0, Strategy Ver 1.4.

That’s when it occurred to me that the digital world teaches us a lot – of being agile and of moving forward constantly learning along the way.

“Bugs” are never a problem, they are “welcome”, as you can always fix them in your next version. That means a culture of constant experimentation – feedback – improvement.

Isn’t this amazing? as a way of working, irrespective of the function we are in and the business we do.

We are a witness to a transformation in businesses of travel (Uber/Ola), Stay (Airbnb), Software (Salesforce) and Shopping (Amazon) in the recent past. They were a result of someone asking some fundamental questions…

What is the future of transportation?

What is the future of room rental?

What is the Future of Shopping?

What is the future of software solutions?

Few themes that are common across all these innovations that led to the transformation are
“Real-time”
“Over the Cloud”
“Learning from Eco-System”

We are all now living in a real-time world and it is worth revisiting how our organisational processes are structured.

What is Latency?

This is where another term from the technology world creates a huge impact. It is bad to have high Latencyin the real-time world.

COMPUTING
the delay before a transfer of data begins following an instruction for its transfer.
“poor performance due to network latency

Nothing is more powerful than this word for creating an impact and a transformation. If you are in a digital business and if your site latency is high, the customer jumps to another site. There is very low patience in this world. Research shows users have 8 seconds to make up their minds.

In our perspective, we perceive latency as very visible in the digital world and take action. We are not so sensitive in other areas as much.

How does Latency impact Fashion business?

Let’s consider Latency in the fashion business.

How long does it take to make design decisions (Design Latency)?
Minutes/ Hours / Days/ Months/ Quarters

How long it takes to make buy decisions (Buying Latency)?
Minutes/ Hours / Days/ Months/ Quarters

How long it takes to sell what we make (Selling Latency)?
Minutes/ Hours / Days/ Months/ Quarters
Generally speaking, the answer to most of the questions is in months or quarters. We have very high latency. Higher the latency lesser the effectiveness.

What can one do?

The first step to transformation is to challenge the status quo and enable the decision-makers. We empathise with what it takes now having travelled the path ourselves.

This is what we are attempting at Stylumia. We adopt the principles of

“Real-Time”
“Over the Cloud”
“Learning from Eco-system”

We are challenging the Latency and bringing the fashion trend insights from consumers “Real-time”. This is helping our clients reduce the “time to take design/product/buying decisions” resulting in low latency in selling.

Some of the transformative case studies from Stylumia Clients are a result of latency reduction. Latency reduction at supply sensing consumer signals reduces the latency at the demand side.

We started off thinking we are enabling consumer-centric decision making. Our finding now is that we are also creating an eco-system of low-latency precision supply. The Fashion Brain at Stylumia has created a neural network of fashion that consumers are liking real-time.

It does not matter how you plan and delivers your supply (be it 1 year, 6 months or 3 months calendar), we enable brands and retailers with every form of fashion supply.

Subscribe to our insights

Subscribe now to receive our thought leading insights right into your inbox

Related Blogs

OutRetail: Retail Decision Sprint – A Key Strategic Advantage

| 3 min read In today’s dynamic retail environment, characterized by rapid shifts in consumer behavior and market dynamics, traditional decision-making models fall short of addressing the complexities businesses face. This necessitates a radical approach known as the Retail Decision Sprint. Inspired by Atif Rafiq’s insights on modern problem-solving and Daniel Kahneman’s exploration of human cognition in “Thinking, Fast […]

on March 17, 2024

OutRetail: Mastering Market Dynamics with AI, A Unified Strategy for Brands and Retail

| 3 min read In the fast-evolving retail environment, mastering market dynamics stands as a cornerstone for navigating the turbulent waters of ever-changing consumer preferences and trends. The intriguing concepts of entropy from both thermodynamics and information theory offer a fresh lens through which brands and retailers can strategize across diverse sectors such as fashion, home, electronics, and consumer […]

on March 16, 2024

The Sneaker Recipe: Crafting Style, Silhouette, and Fabric in the US Market 2023

| 4 min read Delve into the pulse of sneaker culture in the US market, where winning attributes reign supreme. Fabric, silhouette, style, and price points intertwine to define the very essence of sought-after sneakers. Join us as we dissect the intricacies of materials, decode the diversity of silhouettes, and unravel the styles that captivate American sneaker aficionados. From […]

on November 23, 2023