One simple way as a consumer we can contribute is to give away (donate) as many pieces of clothing as we shop the moment new clothing enters our wardrobes. We can keep empty bags in the wardrobe ready to remind us as and when we add any clothing. This will ensure circularity in what we do.
Sometimes, simple principles can create huge impact. Two such principles are,
1. Prevention is better than Cure and
2. Open is better than closed.
Fashion industry today is a lot more closed and every brand owns their information and considers them their differentiation. If we take an open view to this and shared with a trust worthy source, the world will benefit a lot in making repeated mistakes across various partners in products, store locations etc. Fashion can a learn a lot from the airline industry.
This is what happened in the airline industry. Back in the 1930s, flying was really dangerous and passengers were scared away by the many accidents. Flight authorities across the world understood the potential of commercial passenger air traffic, but they also realised flying had to become safer before most people would dare to try it. In 1944 they all met in Chicago to agree on common rules and signed a contract, a common form for incident reports, which they agreed to share, so they could all learn from each others’ mistakes. Since then every commercial passenger plane crash has been investigated and reported; risk factors have been systematically identified; and improved safety procedures have been adopted, worldwide. The result of the collaboration can be seen in the airplane crash reduction since then as depicted below.