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Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights

SS2018 Fashion Week That Is Taking The Lead

Designer Fashion influences the retail landscape at a consumer level. Much like in the film The Devil Wears Prada, when the evil boss Miranda explains to her fashion-averse assistant Andy, how the very decisions they make in that room, flow all the way down to the very sweater she was wearing. The explanation she gave […]

on September 25, 2017

Einstein’s Theory of Relativity & Fashion Business

Science is nothing but discovering the laws governing the real world. Einstein is one of the most celebrated and loved genius in the world of science and otherwise.  A close look at some of the scientific discoveries helps us discover some simple realities for life and business too. In this edit, we make an attempt […]

on July 29, 2017

Science of Fashion and Goldilocks principle – What’s common?

Asking a question like “Why do we wear what we wear?”, normally results in “Look Good” and further probing leads to “Feel Good”. Although it is obvious that fashion helps in outwardly fulfilment, it helps as much, in fulfilling a fundamental emotional need with a larger life consequence. With over 1.7 trillion US$ in global market size, there […]

on July 12, 2017

Myth of ‘The Original’ : How everything is a Remix

We all want our brands, our products and ourselves to be unique and differentiated. When we probe in detail, we lean towards being an original in the eyes of our audience to create an authentic connection.   The questions I have been asking myself. What is ‘Original’? What can we learn from the innovation success stories? How can […]

on July 8, 2017

Dare to Zig when everyone else Zags

Some of the biggest breakthroughs in history have come from innovators implementing a contrarian approach. Leaders who have experienced the pinnacles of success have dared to zig while everyone else zags. Doing the opposite, running toward the thing everyone is running from- is critical to stand out from the crowd. Most markets are flooded with me-toos and wannabies. This […]

on July 6, 2017

What Can Fashion Learn From The Digital World?

Most of my professional journey has been with offline Brands and Retailers except for last few years in the digital world. My Eureka moment was when I was working in a technology company, and whenever we discussed something, it used to be called, App Version 1.1, Company Version 2.0, Strategy Ver 1.4. That’s when it […]

on June 28, 2017

How to beat the potential impact of GST

It is that time of our journey now, similar to the excise duty introductions many years back when we all planned for potential impact of excise balancing what is good for consumers and the company. In this note, we provide our perspective on how any fashion brand or retailer can beat the potential impact of GST. In […]

on June 22, 2017

Confessions of a Designer

We are happy to share a note received from a designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, designers like me […]

on June 15, 2017

Summer 2017 and Beyond: Shorts that are sure shot

‘Short’- as in garment, in India, carries a seasonal perception owing to its comfort and casual silhouette suitable for warmer months of the year. This would be true till Mid 2014, not anymore! Take a peek at the history of shorts, through the consumer lens: Summers i.e. April to May 2015 is when the first […]

on May 4, 2017

Jazz Up with Kurtis this Summer

While it’s been a woman’s wardrobe staple for ages, the best part about the humble Kurta is how it constantly reinvents itself to blend in with the times. A perennial ethnic favourite, trends suggest longstanding styles such as the Anarkalis, definitely on a slow down for SS2017, with Straight and A-line silhouettes in medium to […]

on April 12, 2017

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