Protected: Lowe’s CONSTRUCT Demo Day | Future Of Consumer-Driven Merchandising
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| 13 min readYour executive team just approved a product lineup worth tens of millions in committed capital. The assortment was built on rigorous analysis. Sales data from the past three seasons. Competitive benchmarking across your category. Vendor catalogs showing what is available to source. ERP outputs confirming what moved and what sat. Every decision backed by data. […]
| 11 min readMost retailers think they have a discounting problem. They actually have a demand blindness problem that discounting makes visible. Here is what that looks like in practice. A merchandising team commits to 50,000 units of a product based on last season’s sales data and competitive benchmarking. Twelve weeks later, 30,000 units sit unsold. Margins are […]
| 14 min readYou spent the last five years building a direct to consumer channel. You optimized checkout flows. You compressed shipping times. You A/B tested button colors and email subject lines. You celebrated every uptick in conversion rate and average order value. And yet, you are still guessing about what to make next season. You are closer […]
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