Good to Great Designs: Gestalt Principles
Why some designs look great and others don’t?
Once we know the principles, we must be able to generate designs which can create great visual perceptions and thus winning designs. This edit looks at key Gestalt principles with illustrations.
The idea behind Gestalt
When we perceive the world, there are so many signals that come and hit us at once. To avoid going crazy, we perceive them as groups. Understanding how these signals are “grouped together” is what Gestalt principles are all about.
Principle # 1: Similarity
We perceive elements belonging to the same group when they look like each other. They may be similar in any dimension, colour, texture, font, size and orientation. In the image above, colour is the unifier.
Principle # 2: Pragnanz/ Simplicity
The image above is a complex one, but our mind perceives them as a combination of three shapes. When coloured, the three come alive distinctly.
Principle # 3: Proximity
“Objects that are close are grouped together”
There are 25 symbols in this logo and in unity, we perceive U which does not exist otherwise. It is the proximity of these symbols that create the perception.
Principle # 4: Continuity
The flow of the green lines from the sharpened pencil gives continuity of the image as if its a Christmas tree. This visual was used as a Christmas greeting by an agency (Publicis)
Principle # 5: Closure
If you have not spotted this hidden arrow before you are not alone. The illusion of continuity is created by the negative space between E and x.