Myth of ‘The Original’ : How everything is a Remix
- What is ‘Original’?
- What can we learn from the innovation success stories?
- How can we adopt the learnings to fashion & lifestyle?
This edit is an attempt to share perspectives on these question and get answers.
What is Original?
Dictionary definition is “noun”
For eg. It is enough to be the earliest for your segment of consumers to stand out than taking the risk of standing out across the overall market. Also, the earliest form can be an independent component or a mixture of components put together in a unique way.
Understanding of the ways and means to be unique, can save all of us a lot of money and other resources and still connect with our audience in a unique way.
While researching on case studies of innovative brands, I came across this TED Video of Kirby Fergusen. He concludes after deep research across market segments,
“From Bob Dylan to Steve Jobs, most celebrated creators, borrow, steal and transform.”
Immerse yourself in this interesting TED Talk…
What can we learn from innovation ‘Success Stories’?
The case studies in the Fergusen video demonstrates that the creators copy some form of their product from another inspirational source.
We can not overlook the importance of asking this question:
This is a non-trivial question. It needs a deep understanding of what is important to the audience from what is available in the entire market. The celebrities in the case studies had the knack of picking relevant pieces which are skills by itself. That is where Genius is.
The new formula for creativity is,
Woodie Guthrie, an American singer-songwriter, said…
These products are flying off the shelf, replenished three times till date.
It is possible to create such white spaces on an ongoing basis with Stylumia and stand out in the marketplace with precision.
Article by Ganesh Subramanian