.svg)
[Member Only] Content
We had the unique opportunity of presenting an outline of Stylumia's suite of solutions to a global audience. Lowe's Innovation Labs conducted the event as a part of the Demo Day of CONSTRUCT Cohort 1.
Watch the member-only access to the Stylumia presentation video
https://youtu.be/4sK7N4Sw70sStylumia's Presentation At Lowe's Innovation Labs Demo Day
Here is the full transcript :
Welcome To The World Of Consumer-Driven Merchandising
Good morning, good afternoon and good evening to everyone. We Thank Lowe’s Innovation Labs for this wonderful opportunity. I am Ganesh Subramanian, we are a fashion, home, lifestyle deep tech startup. We are creating a consumer-centric movement of bringing order to the world of retail by eliminating guesswork and wastage resulting from ill-informed decision making.
In fashion alone, the world produces over 150 billion garments every year. 50 billion of which sell at discount. 50 billion (five-zero) does not sell a single piece.
This has a huge economic and sustainability impact.
This is the magnitude of the problem we are solving.
We have a complementary core team across data science, business development, acquisition and retention. We are spread across North America, UK, & India.
Our business model is B2B SaaS, our approach is the end to end consumer demand-driven. Our solutions enable right through the cone of uncertainty from creation to distribution.
Our user persona is product decision-makers designers, buyers, researchers and merchandisers. We enable them to spot global and local trends in a few clicks. The trends are available from the finest levels like size, color, price to the topmost level of categories, departments in the consumer decision tree. All with geo-specific insights.
We help not just to spot trends, but winning trends. We help spot the NEXT BIG THING and also popular trends not to be missed.
How Does Consumer-Driven Merchandising Work?
How do we do that? Through the world’s first demand sensing engine at the Internet scale. Like google ranks pages, we rank products on consumer demand.
After spotting trends, the first step in GTM is design creation. This is an area technology has not penetrated much. Our ImaGenie solution is a proprietary Design Generator powered by GAN’s which enables creators to come out with (pixel perfect) designs and get
A) Product ideas with double the probability of winning
C) Come out with innovative product ideas with speed and accuracy
B) We are creating a possibility of leaving this with consumers directly and involve them as co-creators
I am no designer - I will be generating a dress design live right now which the world has never seen before…Possibilities are immense, we can generate designs in any category
Consumer-Centric Demand Planning
It is not enough to get the quality of designs right but also the qty, Stylumia’s prediction engine is unique in taking image and tex as parameters to understand products. With proven best in the class improvement of 20-40% in forecast accuracy which doubles profit margins.
Our unique consumer taste model considers constrained demand in the context of an assortment and helps predict demand pre and in season. We also help in proactively giving inputs to take action on overstock and under stock situations through the season to minimise stockpile up and lost sale opportunities.
Our clients span geographies, categories, sizes, offline, online and omnichannel.
Business Impact
We have demonstrated over 10X ROI in under 12 months of implementation, impacting key P&L variables of inventory, revenue and gross margin. We have eliminated over 60 million garments of wastage and counting.
We have a compelling partnership and it is growing across the world with leading technology, consulting and specialist organisations.
Recognitions
Notable recognitions include being part of Lowe’s Innovation labs cohort 1, doing a POC for spotting winning consumer product demand trends across specific geography and category, also validated. Others include the Amazon AI award and United Nations championing for us. What gives us the most satisfaction is benefits to our clients across categories and geographies. Customer obsession is our #1 value.
Thank you all for the opportunity. I would like to conclude by saying the world needs faster and stronger Stylumia, and we appreciate all your support towards our bold mission.
