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Marketing

Email Marketing Intern

Location: Remote | Full Time

Who We Are:

Stylumia was founded by Ganesh Subramanian, Ex COO of Indian fashion e-commerce giant Myntra in December 2015, with a mission of reducing wastage in the fashion and lifestyle industry. Stylumia leverages machine learning to improve product assortments, optimize inventory management, and offer the most accurate consumer-driven fashion forecast in the industry.

Stylumia customers from the fashion and lifestyle industry range from the Fortune 100 list to small and medium brands and retailers. Stylumia serves them through their suite of proprietary solutions powered by machine learning-based prediction algorithms, computer vision, and award-winning proprietary Demand Science™. This is a radical approach compared to the supply-driven or intuitive fashion prediction and fashion forecasting systems available in the market globally. Most analyses focus on what is in the market already and is therefore flawed, being more an indicator of what was supplied and not what is selling well.

Stylumia’s customers have significant revenue growth, inventory reduction, and increased profitability by 30-50% in under 12 months with 10x return on investment.

  1. Stylumia has been recognized as one of the six circular change-makers by the United Nations, H&M Innovations, and Intellicap for making a significant contribution to sustainability. Stylumia has thus far eliminated wastage of over 60 million garments by reducing guesswork.
  2. Stylumia is a part of the select few Intel AI Builders
  3. Stylumia has been chosen as one of the top 100 startups globally by Entrepreneurship World Cup 2020
  4. SAP.io, Berlin has chosen Stylumia to be one of the 7 start-ups globally for its first-ever data and analytics program in 2020
  5. Amazon AI Conclave- Retail: Winner 2019
  6. Your Story Tech Sparks: Winner 2019
  7. NASSCOM: Emerge 50 Winner 2019 (look for Stylumia on page 67)
  8. Top 25 Artificial Intelligence companies APAC 2017 by CIO Advisor.
  9. Business Of Fashion(BOF) recently covered our latest innovation, ImaGenie, one of its kind in the world of Design assistant. Checkout the article here.
  10. Stylumia wins the Aegis Graham Bell Award for Innovation in Artificial Intelligence-powered innovation for Retail.

 

Job Description:

We are looking for a talented Email marketing intern to take the lead with our email marketing strategies. Your main duties include email database creation, running email marketing campaigns end-to-end, managing email databases, and lead generation. If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing intern, your role is to reach customers through email campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates. In this role, you will be working closely with the marketing team. This is a 3 month probation period that could be converted into a full-time role based on an assessment of contribution.

 

Responsibilities:

Some of the major responsibilities will include:
  • Identify target audience and create an email list regionally.
  • Validate and create email databases for lead generation.
  • Design and implement direct email marketing campaigns.
  • Proofread emails for clarity, grammar, and spelling.
  • Ability to self-learn and improve the content week on week.
  • Having freshness in the content created, should be focused on taking inspiration from the digital content being created by other B2C or B2B companies.
  • Upgrade our email templates using graphics, personalization, and advanced features.
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
  • Analyze campaign performance and work towards improvement.
  • Ensure emails follow industry policies and best practices.
  • Report on sales revenue generated from email marketing efforts.

 

Desirable skills:

  • Should be eager to learn email marketing tools and software like MailChimp or equivalent.
  • Analytical mindset.
  • Should be metric-oriented and measure the performance of each campaign for improvement.
  • Excellent written communication and copywriting skills.
  • An ability to work under tight deadlines.
  • Good research ability.
  • Must be able to work in a fast-paced environment with an open-mindedness to be involved in other areas of business as well.
  • Should have basic knowledge of Microsoft Excel, Word, and PPT.

 

At Stylumia, we believe in augmenting human intelligence in fashion and lifestyle retail for a better world. With relevant data and the right technology, people and businesses in fashion and lifestyle retail can solve hard problems and change the world for the better. In 2015-16, when we looked at the available technology and solutions, we saw fashion forecasting and demand planning are either subjective in nature. We saw these methods do not solve the fundamental challenge in fashion trend spotting, trend forecast and the business metrics of full-price sell-through continue to remain around the 50% mark creating over USD 750 billion/annum of wastage globally.

In pursuit of this mission, we are always looking for excellent team members to fulfill the vision of building these incredible and innovative products.

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