facebook Created with Sketch. instagram Created with Sketch. linkedin Created with Sketch. twitter Created with Sketch.

The Future Of Denim Post COVID-19

| < 1 min read

This webinar conducted on the 19th June 2020 on Future of Denim covers expert and data-driven views on

a) Consumer Trends
b) Immediate implications and
c) Expectations for the future

Sartaj heads the Design at Pepe Jeans India and has over 20 years of experience leading design and product across leading international brands like Benetton. He has also tried his hand at entrepreneurship. He is also the Chief Product Officer at Turmswear, a new-age digital native brand focussed on the consumer-driven performance setting a direction for the future of denim.

You can watch the full recording below.

Sartaj passionately talks about the Denim Future and summarises the three imperatives

  1. Denim always re-invents, continue to innovate using technology
  2. Create sustainable products and
  3. Create a WOW factor than just creating another product

You can watch our earlier webinar on Future of Fashion Design post-COVID-19.

Subscribe to our insights

Subscribe now to receive our thought leading insights right into your inbox

Related Blogs

OutRetail: Retail Decision Sprint – A Key Strategic Advantage

| 3 min read In today’s dynamic retail environment, characterized by rapid shifts in consumer behavior and market dynamics, traditional decision-making models fall short of addressing the complexities businesses face. This necessitates a radical approach known as the Retail Decision Sprint. Inspired by Atif Rafiq’s insights on modern problem-solving and Daniel Kahneman’s exploration of human cognition in “Thinking, Fast […]

on March 17, 2024

OutRetail: Mastering Market Dynamics with AI, A Unified Strategy for Brands and Retail

| 3 min read In the fast-evolving retail environment, mastering market dynamics stands as a cornerstone for navigating the turbulent waters of ever-changing consumer preferences and trends. The intriguing concepts of entropy from both thermodynamics and information theory offer a fresh lens through which brands and retailers can strategize across diverse sectors such as fashion, home, electronics, and consumer […]

on March 16, 2024

The Sneaker Recipe: Crafting Style, Silhouette, and Fabric in the US Market 2023

| 4 min read Delve into the pulse of sneaker culture in the US market, where winning attributes reign supreme. Fabric, silhouette, style, and price points intertwine to define the very essence of sought-after sneakers. Join us as we dissect the intricacies of materials, decode the diversity of silhouettes, and unravel the styles that captivate American sneaker aficionados. From […]

on November 23, 2023