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Category: Problem Solving

Is Covid-19 The New Normal or A Black Swan?

Every day we are coming to terms with the new challenges of a pandemic. These challenges definitely point us to more permanent changes that we must be made in both our personal lives and also in our businesses. While many call it a black swan, it of-course is (largely by our preparedness) and it is […]

on March 30, 2020

“Data vs. Creativity” to “Data-Inspired Creativity”

One creative discipline which adapted technology faster than many others is advertising. It is also one of the creative frontiers. Every creative professional can learn from this discipline of how technology and data are used to augment the discipline. In this edit, we look at how the world’s top creative executives transformed their thinking from data vs. […]

on January 21, 2020

Science Of BEING WRONG LESS: Way To Extraordinary

“I take the position that I’m always to some degree wrong, and the aspiration is to be less wrong” – Elon Musk The difference between great brands and retailers and the good ones often is the “less wrong”, the great ones do. It is comparable to the champions in tennis who make less unforced errors. In tennis, an unforced […]

on November 21, 2019

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