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Category: Personalization

Science Of BEING WRONG LESS: Way To Extraordinary

“I take the position that I’m always to some degree wrong, and the aspiration is to be less wrong” – Elon Musk The difference between great brands and retailers and the good ones often is the “less wrong”, the great ones do. It is comparable to the champions in tennis who make less unforced errors. In tennis, an unforced […]

on November 21, 2019

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