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Category: Design

“Data vs. Creativity” to “Data-Inspired Creativity”

One creative discipline which adapted technology faster than many others is advertising. It is also one of the creative frontiers. Every creative professional can learn from this discipline of how technology and data are used to augment the discipline. In this edit, we look at how the world’s top creative executives transformed their thinking from data vs. […]

on January 21, 2020

Zero Waste Fashion: Straight from Japan

Why we have not challenged the fashion manufacturing process for long? the traditional ways of making patterns, cutting, sewing and finishing have been around for long. This edit looks at one such innovation which fundamentally challenges the current assumptions. The fashion industry is faced with many economic, environmental and social issues. Some of them include, a) […]

on December 19, 2019

You probably don’t know your REAL top sellers: Here is Why

“human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My country versus the rest. Dividing the world into two distinct sides is simple and intuitive, and […]

on August 2, 2019

The True Environmental Cost of Fashion: What can we do?

  With 80 billion items being manufactured every year and growing, the fashion industry is one of the top polluting industries in the world. We all have the responsibility to make the planet a better place to live for future generations. This edit looks at status quo, what are the initiatives by brands and retailers and few actions […]

on April 30, 2019

Fashion’s Messy Middle

image courtesy: Stephanie Hess If you are in any creative field, you would not have missed Behance, a platform for creative people to organise their work. It’s founder Scott Belsky is one of the knowledgeable professionals in the world who comes with a great blend of creativity and business.  This edit is inspired by his recent book “The Messy Middle“. […]

on February 28, 2019

Will data stifle creativity?

This is a question which is getting debated in all centres of creativity including advertising. It is an important question to set the belief system in place as we believe everything starts with belief. In our view (backed by data) , data and creativity are two sides of the same coin. This will be an […]

on January 26, 2018

Good to Great Designs: Gestalt Principles

Why some designs look great and others don’t? It lies in the psychology of visual perception. What happens when your design creations meet consumers’ eyes? Understanding how a design is perceived at the fundamental level will be a great asset any creator/design professional. Gestalt psychology (word Gestalt is of German origin meaning “an organized whole […]

on January 18, 2018

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